New stand builder? Make a wise decision

Are you going to be present at an event or exhibition for the first time? Or aren’t things going very smoothly with your current stand builder. These thing happen, but before jumping on board with the next stand builder you come into contact with, it’s smart to consider a few things. The wrong choice could have disastrous consequences.

Getting started

The first thing to ponder on is what you expect from your relationship with your new stand building company. What kind of company should you approach and which one works for you. If you don’t expect anything but simple, uniform stands, there are numerous large retailers that can help you with that. Do you prefer stands built with a more creative point of view, or do you have a design that needs to get produced, then you’re better off with a different kind of company. The next few topics are things to keep in mind, to make sure you’ll make the right choice.


It might speak for itself for some, but always mind the amount of experience your potential stand builder has. Yes, lots of experience is a plus in and of itself. If a company has tens of years of experience and has been around for a while and is probably financially stable. It’s smarter to consider their past projects though. Is there enough variety to be found? Can they adapt themselves to the accessories of different branches? What are they really good at and does that work for you? Lot’s of experience is great, but when eying a company who doesn’t want to show or have a portfolio, something might be off.


A stand builder located near you? Sounds great. It’s easy to stop by, pay a visit and quickly discuss something. But, we recommend you to focus on the distance between the stand builder and the venue where the events are that you are exhibiting. The smaller the distance, the lower the transportation costs are going to be. Want to attend international exhibitions? Consider a company that’s centrally located. Being near airports and big cities is an advantage in this case.


So, now what? You know all these things about your potential new stand building company. The location works out. They have great products in their portfolio. But, how is the company? Don’t hesitate to invite yourself over. This is a very important decision, so naturally, you’ll want to know what it’s like at the company. How is the atmosphere at the office? How does the workplace look? Where are stands stored after the exhibitions? These are very normal things to wander and inquire about. 

In the end it’s completely your choice, so go with what feels right. Of course, we’d love to be considered as being that company. As a stand building company, located in the region of Amsterdam, we have over twenty years of experience. at http://aplus/nl/en/portfolio some great examples of our work can be viewed. You’re always welcome to drop by at our office in Hoofddorp, the Netherlands. Good luck in your search for a new stand builder and we hope you find one that is perfect for you!

Getting your product on shelves: the basis

Every product has to be represented well where it belongs. Fashion in clothes stores, snacks in super markets and movie theaters and gadgets in electronics shops Every product or brand has a home. Finding it can be tricky, let alone getting it there. As soon as you know which retailers to focus on, it’s time for the next step: selling your product to them.

Know thy client

This might go without saying, but it’s a common error: know your client! Know their customers, standards, prices, preferred communication channels,  learn everything you can about them. When you’re trying to sell, you will be more able to convince your client why he or she should buy your product and why it would work out for them specifically. A good place to start doing your research is the customers website.

Know thy product

To sell your product, you need to know it through and through. Get unbiased people to check it out and provide you with an opinion on it that sheds a light on it from a different point of view. The potential client will ask you many question, for which you might not be prepared. It’s also a good idea to take a look at your competitors products. Capitalize on the thing that makes your product unique and focus on that.


Have you got a product that basically demand retailers to stop by and take a look at it? Make sure the presentation of said products is the cream of the crop and makes sense with your brand. Does it concern snacks, think of something original that makes sense with that, like a buffet or restaurant setting. Fashion? Put up a showroom with custom built closets, fitting rooms and possibly photos of the fashion. Gadgets could be presented nicely with the design process on display for example. Tons of fun things to do. Think about it.

Fashoin brand Scotch & Soda built a showroom in their main office in Hoofddorp, the Netherlands. We designed, built and assembled their closets there. Retailers come there to check out the new collections and hopefully buy them. What’s so cool about this showroom is that it breaths their brand and gives viewers the option to do something with the products right away. The closet-construction has a fitting room in the middle, that allows them to try something on right away.

These were just a few rules to consider. Of course there are many other things to do when selling your product. Preparation is, as always, the key. We’d love to think with you, so do contact us if you feel like sharing a thought! 

The human psyché in your advantage

There are many decisive elements that come into play when considering your success at an event or exhibition, but most of it comes down to the visitors that stop by your booth. You’ll obviously want as many visitors as possible to stop by. One thing to consider is the route visitors take at the event or exhibition.

Multiple behavioral studies conclude that people automatically take standard routes that they’ll repeat. No, not the route from your home to your job or from your bed to the bathroom, but for instance at a supermarket or other public places als libraries. People also perform this at exhibitions and events, so grab a map and use this to your advantage.

Do it yourself

So grab a map of the exhibition and face the main visitor-entrance towards you. On the aisle on the far right, draw an arrow pointing up and draw an arrow pointing down in the aisle to the left of that. Repeat until there are no more aisles to draw arrows on. This is the route most people will automatically take. Most people automatically turn right when entering such an environment or building.

Now find the spot where you are placed at the exhibition. If you’ve done the exercise, you can now observe from which direction the visitor will approach your booth. Think about what you put in their fields of view. Making sure that visually enticing materials are placed in their direction, as to lure them in. Of course it also depends on the exhibition or event. If you’re at a consumers event, visitors will likely know what they’re looking for. But for those who wonder this option is far from fiction.

There are many ways to take advantage of your placement at an exhibition. We know this well, and fully use this in our own products. Want to know more? View the rest of our website or contact us. We’re always up for a chat! We’re also quite active on TwitterFacebook and Linkedin! Not in English per say, but throw us a line and we’ll always get back to you!

Our assignments for the ‘Huishoudbeurs’

Although the ‘Huishoudbeurs’ won’t start until the 16th of February, we’re hard at work preparing for it. For the exhibition organization we’re creating a so called ‘Proostplein’. This is a square that consists of two sections. One is for tasting a host of beverages and the other essentially a liquor store, where the beverages get sold. The most interesting aspect of this assignment is its size. It’s a 42 by 26 meter construction, which is quite big for a stand. It also contains over 120 walls. That’s a lot of walls!

We’re also building the MS Mode-stand at the same exhibition. The theme was conceptualized by the exhibition organization. Aside from these things, we also made some decorations. For more of our work, check out our portfolio. For more about the ‘Huishoudbeurs’, check their website.

  • Contact persons

    If you ever feel like sharing a thought we’d be more than happy to make time. We’re interested in what your wishes are and love to share our vision. Curious about our solutions? Contact us!

  • Lennart 2012

    Lennart van Nieuwkoop

    +31 (0)6-53417557